Meet Fanny Lagerwall - our Beauty Ambassador for Sweden

Meet Fanny Lagerwall - our Beauty Ambassador for Sweden

Meet Fanny Lagerwall - our Beauty Ambassador for Sweden

A trusted Makeup Artist and a Beauty Influencer, Fanny Lagerwall is a leading beauty professional in her native Sweden. After 7 years in the business, she now works on acclaimed TV productions and as a personal Makeup Artist for several celebrities and influencers in the Nordics. 

"I remember my first in counter with Lumene, It was in the makeup room at TV4 almost 5 years ago. We had the Time Freeze foundation there and I fell in love with it. I was about to go work with "Melodifestivalen" and I contacted the Swedish office of Lumene to see if they wanted to sponsor me for the big TV show. I was invited to go to a meeting with Ola and Malin from Lumene and I was told they were looking for a Makeup Artist in Sweden to work with. It's been 4 years since with many fun projects and amazing experiences. I feel like I'm part of a makeup family, we are very close and I love working with the team. It's been many years of work now and I've always felt like a proud ambassador of Lumene. But I'm so happy to finally have it as an official title. Lumene for me is a home, it's a brand I truly stand by. I love that we are in a process of going in to the future, expanding and developing new amazing makeup. It's a brand that everyone can find that can't live without product. I'm thankful for the opportunity to be a part of this great journey."

Known for her professionalism, signature makeovers and eye for detail, Fanny recognizes quality makeup when she sees it.

"I love quality, I depend on it when I practice my work. It's either a bride walking down the aisle, or a host doing a 10 hour recording of a TV show, or a cover girl on front of a magazine. I need my clients to always feel safe, that they know my makeup will stay the same the whole day. And they will feel amazing from the first moment until they wash their faces. Lumene has that power, with my makeup from Lumene I have that confidence that my work will look amazing. It's a company I feel proud to be able to say I work for."

Tried and tested, Fanny has found her favorite products to make her clients to feel confident whatever the occasion. When it comes to spotting upcoming trends and ‘it products’ she sits in the first row. 

"What I see in beauty now is that less is more feeling. No more thick layers of foundation and powder, more glow and fresh skin. We have a new product that is liquid - Instant Illuminizer in Shimmer Dusk that highlights the face beautifully. I'm so thrilled to see new highlighting products that aren’t in powder form. Even though powder is great for some occasions, I appreciate new ways to build glow and highlight. In the end I think we’re all just looking for products we can trust. That we know will make us feel a little more confident, a little more beautiful."

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